Epsilon Promises More Personal Email Ads
Email marketers are about to be swimming in new ways to reach their subscribers. This week Facebook will begin letting brands target their email subscribers with ads on Facebook, and yesterday (Sept....
View ArticleIs Facebook About to Run Into Privacy Issues Again?
There's always inherent risk—as well as opportunity—when you make it up as you go. Facebook's new plan to work with big data vendors (reported today by Ad Age) to connect consumers' offline purchasing...
View ArticleFacebook Will Let Brands Target Users With Offline Third-Party Data
Last summer Facebook began letting marketers target ads to their existing customers through Custom Audiences. That program has been limited to Facebook users for whom a brand has an email address or...
View ArticleDirect Marketers Crank Up Lobbying Campaign
The direct marketing business, which is just about every company these days that uses data to more precisely target customers and prospects, could be in for the fight of its life.“The threats to what...
View ArticleFacebook Opens Up Ad Targeting to Minivan-Driving, Baby Food-Buying Homemakers
There was a time when advertisers could only find an audience for their Facebook ads based on users’ Facebook-submitted information like gender, age and whether they like Pages about cooking. But over...
View ArticleHow Facebook's Partner Categories Level the Playing Field—for Good
Facebook would seem to be an ideal ad vehicle for small local businesses. But it's never lived up to its promise. Until maybe now. To date, a mom-and-pop dress shop may not have be able to justify...
View ArticleFlowers Say It Better in FTD Ads That Could Have Said It Better
Judging from FTD's Valentine's Day ads, maybe love does mean having to say you're sorry after all. Four 60-second spots by Epsilon Chicago, designed to illustrate that "FTD says it best" for next...
View ArticleConfessions of a Data Broker
Not long ago, data brokers—companies that compile databases of consumer information and then sell them to marketers—toiled in the shadows of media and advertising, seen as largely responsible for...
View ArticleDatalogix Nabs $45 Million Funding Round
Datalogix has raised $45 million to beef up its set of services that help advertisers close the loop between online promos and offline sales. The data marketing company counts automotive, retail and...
View ArticleInfographic: a Holiday Preview of What Shoppers Want and Where They Want to...
For many, the arrival of fall means two things: good TV and the onslaught of moralizing complaints from your great aunt that the Christmas season comes earlier and earlier each year. The truth is that...
View ArticleThis Study Shows Why Retailers Should Ramp Up Their Email Game for Millennials
Epsilon's new shopper behavior study may be the latest indication that millennial consumers are no longer spring chickens. In fact, they are using—and hold on to your ironic fedoras, folks—email more...
View ArticleGrey Toronto Wins Grand Effie for Ads Urging Kroger to Change Its Open-Carry...
Grey in Toronto nabbed the first Grand Effie award for a Canadian agency tonight at the Effie Awards. The win, for the "Groceries Not Guns" campaign, makes Moms Demand Action the second nonprofit to...
View ArticleInfographic: Consumers Don't Mind Hearing From Brands on Messaging Apps
With apps like Facebook Messenger, WhatsApp and Snapchat vying with conventional SMS to be the preferred texting method, the line between social media and texting is more blurred than ever. And brands...
View ArticleIn a Shift, Del Monte Picks Data-Focused Epsilon as Its New Creative Agency
Del Monte Foods, a major producer and distributor of primarily packaged food products around the world, picked Epsilon as its U.S. creative agency of record in a move that would appear to reflect a...
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