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Epsilon Promises More Personal Email Ads

Email marketers are about to be swimming in new ways to reach their subscribers. This week Facebook will begin letting brands target their email subscribers with ads on Facebook, and yesterday (Sept....

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Is Facebook About to Run Into Privacy Issues Again?

There's always inherent risk—as well as opportunity—when you make it up as you go. Facebook's new plan to work with big data vendors (reported today by Ad Age) to connect consumers' offline purchasing...

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Facebook Will Let Brands Target Users With Offline Third-Party Data

Last summer Facebook began letting marketers target ads to their existing customers through Custom Audiences. That program has been limited to Facebook users for whom a brand has an email address or...

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Direct Marketers Crank Up Lobbying Campaign

The direct marketing business, which is just about every company these days that uses data to more precisely target customers and prospects, could be in for the fight of its life.“The threats to what...

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Facebook Opens Up Ad Targeting to Minivan-Driving, Baby Food-Buying Homemakers

There was a time when advertisers could only find an audience for their Facebook ads based on users’ Facebook-submitted information like gender, age and whether they like Pages about cooking. But over...

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How Facebook's Partner Categories Level the Playing Field—for Good

Facebook would seem to be an ideal ad vehicle for small local businesses. But it's never lived up to its promise. Until maybe now. To date, a mom-and-pop dress shop may not have be able to justify...

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Flowers Say It Better in FTD Ads That Could Have Said It Better

Judging from FTD's Valentine's Day ads, maybe love does mean having to say you're sorry after all. Four 60-second spots by Epsilon Chicago, designed to illustrate that "FTD says it best" for next...

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Confessions of a Data Broker

Not long ago, data brokers—companies that compile databases of consumer information and then sell them to marketers—toiled in the shadows of media and advertising, seen as largely responsible for...

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Datalogix Nabs $45 Million Funding Round

Datalogix has raised $45 million to beef up its set of services that help advertisers close the loop between online promos and offline sales. The data marketing company counts automotive, retail and...

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Infographic: a Holiday Preview of What Shoppers Want and Where They Want to...

For many, the arrival of fall means two things: good TV and the onslaught of moralizing complaints from your great aunt that the Christmas season comes earlier and earlier each year. The truth is that...

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This Study Shows Why Retailers Should Ramp Up Their Email Game for Millennials

Epsilon's new shopper behavior study may be the latest indication that millennial consumers are no longer spring chickens. In fact, they are using—and hold on to your ironic fedoras, folks—email more...

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Grey Toronto Wins Grand Effie for Ads Urging Kroger to Change Its Open-Carry...

Grey in Toronto nabbed the first Grand Effie award for a Canadian agency tonight at the Effie Awards. The win, for the "Groceries Not Guns" campaign, makes Moms Demand Action the second nonprofit to...

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Infographic: Consumers Don't Mind Hearing From Brands on Messaging Apps

With apps like Facebook Messenger, WhatsApp and Snapchat vying with conventional SMS to be the preferred texting method, the line between social media and texting is more blurred than ever. And brands...

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In a Shift, Del Monte Picks Data-Focused Epsilon as Its New Creative Agency

Del Monte Foods, a major producer and distributor of primarily packaged food products around the world, picked Epsilon as its U.S. creative agency of record in a move that would appear to reflect a...

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